4 Tips for Email Marketing Success - Business 2 Community

Community Development for Small Business

Many people feel that they have to wait until their business reaches a certain size before they have the credibility to create a community. In fact, it doesnt matter what the size of your company or client listing; a business should be focused on raising brand awareness early on.

By joining niche communities and sharing your expertise freely you can connect with members who could benefit from your business. This is a slow process of give and take, in which you offer valuable insight in hopes of gaining their trust; while it is a crucial step in brand awareness, it is also time consuming.

Most new business owners are not able to hire help as soon as they open the doors; this means that they are responsible for the full operations of their business. It is important to recognize the need to streamline your business so you have more time to run it. This requires the use of online marketing techniques to help your small business connect with potential customers and developing community.

Online Marketing Tools for Small Business

With a plethora of potent online marketing tools at your disposal its easy to lose yourself with the different marketing channels and software.

One of the best methods to use for the development of your community is email marketing. This very powerful tool is perfect for brands looking to connect with their customers and increase engagement. Now I know you have heard those people who are saying that email marketing is dead. Well, here is my advice on that, Dont listen! For those who need to be convinced by the numbers here are a few statistics. These stats show why it still remains one of the best lead generation methods around.

Recommended for YouWebcast, September 29th: The Future of Sales Enablement: Listen To Your Buyers, Speak To Your C-SuiteFor every $1 spent on email marketing, the average return is $4296% of online consumers use email90% of consumers check their email once a day

We dont suggest flooding your subscribing customers with daily emails complete with the latest sales. Email marketing can be a powerful tool and successful if implemented properly. Here are a few tips to help your small business tap into the power of email marketing.

1. Its About the Old and the New

When businesses think about growing their list they go in with the mindset that the more emails they have, the better their chances of making a sale. Although there is some truth to this, what they forget is that with each new lead added they have to walk them through the trust factor before they actually buy. You need to nurture the ones you already have on your list so that they stay in the ready to buy mode while you are converting the new leads; this means developing email content that also provides value to those who have already been converted to clients.

2. Make It Specific and Personal

People hate to receive what looks like bulk emails; persistent sales pitches are sure to end up in the spam box. Customers like to know that the email sent to them was sent with care and personal attention. Email companies have also cracked down on this and also spam any emails that do not personally address the receiver. Email marketing tools such as MailChimp help you design customized newsletters, welcome emails, and notifications which can be personalized per subscriber. It offers various templates for sales, discount offerings, and other features small business owners can benefit from.

3. Identify Your Target Audience

Email marketing is an effective way to gauge if you are really capturing your audiences attention. Looking online marketing platforms like GetResponse and Hubspot, youre able to access stats regarding email campaigns and subscriber activity. With this information you can get a better understanding of your most active demographic, how they interact with your emails, the content that held most interest, and what content didnt receive any activity.

If you want to get even more specific with your engagement you can also section off your list. Sections allow you to speak to your audience, according to where they are in your process.

4. Catch Them On The Go!

With consumers able to access a variety of services such as emails from mobile devices, you drastically decrease your ability to reach your audience if your emails are not delivered in a mobile friendly format. Think about it this way, how often do you stay on a website or read through and email that does not easily fit on your screen.

Successful Email Marketing Campaigns for Small Business

Email Marketing is most successful for those who understand the importance of communicating with their intended audience; not simply using it to push sales through. You want to make sure that you are making the information valuable and easy to access. Most importantly, you want to make sure that you are engaging ALL the people in your community.

Email marketing campaigns can be used to boost a small businesses productivity and revenue by allowing efficient communication with new or potential customers. Are you ready for the next level in business? If so, then its time to start implementing email marketing into your business plan.


The Future of Marketing: Explainer Videos That Convert - Huffington Post


Have you heard of Think With Google website? Now that the leading search engine has bought YouTube for $1.65 billion its playbook about creating the excellent video content has even bigger implications.

This playbook identifies three kinds of content: Hero, Help and Hub that target different marketing segments and are not appropriate in all occasions. If you learn how to distinguish these content categories, your explainer video has the better strategy to become viral.

Help content is all about tutorials that answer the most popular search queries in your content domain.

Once you want to attract a one-time viewer to return to your website you should provide hub content. This scheduled, episodic content gives a habitual reason for a viewer to subscribe to your channel and to return on an ongoing basis.

Then, on really special occasions, for announcements in your business you may go for hero content such as viral videos, a Google+ Hangout with influencers or a cross-promotion on YouTube. Sometimes the hero content happens simultaneously with the mass-scale events, holidays or breaking news.


Now that you know how to benefit from this content, let's look at the skeleton of your explainer video to which you may add muscles later on. Believe it or not, all this time you might have needed a better strategy: you should have started with the script, not the video itself.

According to Wistia's analytics back in 2012, your videos are more likely not to be skipped in case they are shorter. 75% of the audience watches the video which is under one minute, while if the video is longer than 5 minutes only 55% of the audience remains engaged.


I could not resist but recommending this ultimate infographic of Neil Patel about creating the killer explainer videos. As you can see the rules of the game are quite simple:

1) The video should explain clearly the problem you are solving and the benefits for your consumer.

150 words can be pronounced in 1 minute and this is why you do not want to start filming until you have the excellent script. Pitch your message, as if you are riding on the elevator with VCs and inform your consumers with enthusiasm and respect.

2) The voiceover in your video should amplify the message of your brand.

The more professionally you want to sound, the more likely you are to hire the experienced and reliable actor. You better splurge more on this video aspect than end up with disengaging content because the voice of your video is dull.

3) The video making agency you choose should really deliver.

The website Videobrewery has identified 23 questions for choosing a video partner and the list entails the queries about the company, logistics, script and design capabilities, and rights & ownership.

How video making agencies present themselves on the web is a strong indicator of how they will deliver to their clients, so the portfolio of previous work, the references of the project team and the blog section can help you make an informed choice as in the case of the Toronto-based company Think Video.

4) Finally, test your video and make your content regular.

The content you create several months ago is not set in stone and you need to tweak it continually in order to keep getting the conversion. If you are really committed to the innovation, you will change and upgrade your product so as a result you will need to do A/B testing on this occasion as well.

Scale what you are doing with the right strategy, ask around for the video-making agency that has excellent portfolio, referrals and pricing and publish your content regularly as you bear in mind the Hero-Hub-Help pyramid from the beginning of the text.

Do you feel determined to bring your business to a next level, but you are uncertain how to start? To book a marketing consulting session with Milena Milicevic, reach her out at LinkedIn.


Reminders come to Google Calendar on the web - The Verge

A few months after adding Reminders toGoogle Calendar on iPhone and Android, Google is bringing them to the web. Reminders will be rolling out to Calendar's web users this week, with the feature working basically the same way as it does on mobile. Reminders appear just like events, slotted in at the date and time you set them for. But unlike events, a Reminder won't disappear when the day is over it'll stick around at the top of your calendar until it's marked complete.

Reminders have been rolling out across Google properties over the last year. They started in Gmail's Inbox app, and then came to Keep and Calendar (they can also be created and viewed in the main Google app). Reminders will sync across all of Google's properties that support them, so if you create a reminder in Inbox, it'll show up in Calendar, too. Now with support from Calendar on the web, Reminders are across most of Google's core organization apps. Perhaps Gmail itself and not just Inbox is next.

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Search Engine Optimization Tips To Live By

dallas seo services

You will need to learn to trust someone, although you should always be careful when taking advice from just anyone when it comes to SEO. After you read the tips provided for you in this article, you will realize that this information is about as trustworthy as it comes. No thrills or hyperbole here, just the basic truth about how you can use SEO to increase your site's rankings.

If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite's statistics in the final year of his career, type: "Andy Pettite" + "final year statistics." This ensures that the engine doesn't pull up unnecessary results, like his statistics from the other years of his career.

If you operate a WordPress blog, the best way to handle SEO is to grab one of the server's many plug-in options. Instead of looking around and reading articles, you can handle everything on-site. A lot of the difficult steps of the past have been automated on a site like WordPress, so tinkering with the site a little bit, can turn you into an SEO aficionado.

One of the undisputed best ways to reach the top of the search engine results page is by having great content. If you consistently offer interesting or entertaining information, people will naturally want to return to your site. It may be beneficial to hire a professional writer if you struggle to come up with great content.

Include various images on your website so that you can take advantage of the visual searches on the big search engines. Sometimes, it is much better to display, promote or market your product with a picture, rather than explaining what it does with a text description. This will go a long way in improving your visibility as a company.

It's a good idea to make sure that the first block of text on any website can be used as description tag for HTML. Some web crawlers search the first few sentences of an article instead of meta tags to rank your site. It can hurt your page rank if your content is of poor quality.

Do not clutter your site with useless items that take up valuable revenue space. While many of these things can add some flare or decoration, they also cost you money. Yes they may be free, however, it is Oracle Nova in Dallas TX just wasted space if that space could be generating income through an ad or link.

If you are doing your best at marketing your site on the internet, and you are ready to grow at a faster rate, go offline. That's right, offline. Consider taking your advertising to physical mediums like newspapers and magazines. A little paper investment will lend a great deal to your online image.

Test your third party resources before you use them, and ask others who have, how they performed. You do not want to find yourself relying on a search optimizing tool that is completely inaccurate or faulty. Ask around, try them out, and make the best choice for what you need.

Don't use generic words in your key words list, like "computers" and "books". This will generate too many results and will most likely, not show your site at the top. Instead, using more specific words and phrases like "buy cheap computers online," can be less competitive and be more effective for your site.

Including "breadcrumb" links on your website's pages can improve navigation - and search engine performance, too. "Breadcrumbs" are text links that show visitors their current location in a site's hierarchy, e.g., "home >> products >> boats >> inflatable." Not only will your website visitors appreciate the assistance, search engines will also pick up a few more possible search terms when they index "breadcrumbs".

When using Twitter, employ a URL shortener that utilizes a 301 redirect to ensure you're getting the full benefits of the inbound link. bit.ly provides great statistics in addition to using the 301 redirect, and therefore is an excellent choice. You can keep track of the click-through numbers on each link that you shorten.

Ensure that it's surrounded by text that makes sense if you have a link within your text. Explain what you'll get when you click through to the link so that both your readers and search engine spiders will see the link as being natural and making sense. If they don't know what lies on the other side, people won't click a link!

Keywords are very important for search engine optimization but you will want to use them in an effective manner in regards to affiliate marketing. Overflowing your page with keywords is not a good strategy, as search engines will pick up on this and dock points. Use your keywords in a relevant and understandable manner to maximize effectiveness.

If you've just put your website online and want it indexed by Google, taking the traditional route and using their submission form isn't the quickest way to get your site visited. Instead, have a website that ranks highly and is updated often to link to your site. Google spiders these types of sites daily or even hourly, so you will pop up on their search engine results very quickly!

You have to really be committed to SEO in order for it to help you become more successful. Different methods work at different https://www.seop.com/seo/ times, so it is important that you change your SEO methods over time. This may just not be for you if you are not ready for that type of commitment.

What many business owners do not realize is that they do not have to buy their way to the top of search results. The most effective way to get your website higher in search results is to search engine optimize the content on your site and to use your site description and meta tags to show its relevance to certain key terms.

In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.

Keep up to date by applying these search engine optimization tips yourself. When a search engines looks at your page as being relevant, you are more likely to rank higher. Be sure to begin using these tips right away. Your competitors are using these strategies, so why aren't you?

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Simple Steps On How To Create Good Quality Web Design

Once they seriously think about it they become discouraged, although a subject like web design seems interesting to a lot of people. If you feel overwhelmed and and don't know where to start, you should take a few minutes to read this article and find out more about the skills you need to acquire.

Don't neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user's local cache thereafter.

Avoid using clashing, loud colors when designing your website. Be sure that your written content is clearly easy and visible to read against the background you choose. Reading dark text on lighter backgrounds is simpler than the opposite. Soliciting feedback from a friend can help you determine how effective your color scheme is if you develop doubts about it.

It is important to choose great graphics for your web design. Keep in mind that bitmap images are quit large. For this reason, they don't work well however, PNG images work very well indeed. For simple text buttons or graphics that aren't photographs, use PNG for files that are 256 colors or larger. Use a GIF file for anything less than 256. For pictures, use JPEG images.

Before it goes live, test your website. There's nothing worse then launching your new website and having to take it down right away due to bugs or other issues. Get a group of people together who are using different web browsers and computer platforms, and ask them to use a beta version of your website, writing down any issues they come across.

Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.

Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as "Welcome Page." Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.

When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.

Watch the amount of flashy multimedia that is on your site. Don't overdo it with a bunch of "extras". These may make it difficult for visitors to find the desired information from the site, particularly if they're viewing your site from a non-Flash compatible device, though flash multimedia and graphics may appear enticing.

Implement a search tool on your site pages that allows people to search the entire site. The simple, speedy access this capability gives to visitors will put the information they're looking for at their fingertips, and make the site highly user-friendly. Site searchers are easy to place into your site, and you will find that the benefits they give you will be worth the amount of effort and time that you put into implementing them.

Site maps are an excellent piece of technology that allow search and users engines to get a better view of your site's layouts and functions without extra work. Include a link to your sitemap from the homepage and leave it as simple as possible. The sitemap doesn't need fancy graphics or fonts, just layout your website and update it when needed.

Keep the levels of literacy in mind when you are writing your content. Realize that most people aren't as educated and sophisticated enough to understand all that fancy writing, and that might turn them off and leave your site. To build an audience, your visitors need to be able to comprehend the information you're publishing.

Don't use JavaScript too much when designing your website. Some people do not have java-enabled on their machine, and many are still using out-of-date browsers. Instead of using too much JavaScript and AJAX, make your sites clean and lean a bit more on graceful degradation. Remember, the goal is to make your site user-friendly for all users.

Selecting a professional looking font is an important web design consideration. If a site looks professional by looking at the fonts, you can see. Some fonts, such as comic sans, are ones that you want to stay away from. A font can be subset to the default font on your user's computer if they don't have it. This often looks terrible.

When selecting a domain name, it's important that you're creative. A big part of web design is having a site with a good, on-topic name. Having a catchy, relevant name will make people remember your website just as much as any design features would. Don't think that a name isn't an important feature.

A visual sitemap is a recommended option when building a website, as it will help you plan things in advance. A visual sitemap enables you to precisely watch over the development of your website. This allows you to quickly identify areas of your website that have been overlooked. Alternatively, could use improvements. When you have a clear visual, anything is possible.

If the website is for you or someone you're working on a site for, Picking a host that is reliable is important and it doesn't matter. You want to make sure that you have a good host so that the site that you're working on is always going to be available and online for the world to view.

If you ever run into a problem don't be afraid to ask for advice. Go ahead and consult with a friend or someone through a forum or email who you think might be willing to help you. You aren't going to get anywhere if you don't get any help, we all need it from time to time so don't feel any shame.

You've read the advice here and are ready to put it into action, so get ready to design your site! By sketching out a design and making lists of the content you'll need and you'll have your website online in no time, start.

Once you are educated on web design, you will be confident on trying it for yourself. Just don't become stagnant with the learning process staying hungry for new industry and information developments is absolutely vital in the tech field. Skill and enthusiasm, coupled with resources like those found here, will jump start your web design projects and bring you much success.

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Creative thinking inspires great ideas. Get thinking!